Sky 4DVR
The Most Immersive Story Ever Told
Category: Experiential / IntegratedQuality storytelling is at the heart of everything Sky delivers, but with Sky 4DVR we began a new chapter for the brand. Potential and existing customers alike were invited to fully immerse themselves in the best of what the brand has to offer in a 5 minute multi-sensory experience. They were thrown right into the heart of the action to follow a clues through a surreal world packed with drama, mini games and jump scares.
Users had a few minutes inside the experience where they could choose between were guided through a dramatic narrative where they would encounter a white walker in a living room, get shrunk to an inch high to be cast as a player in a sports ecvemts and then fall into a dark pit to discover you’re sharing it with a dragon.
Total Immersion:
A custom made stand incorporated haptic technology and hot and cold air blasts, all timed perfectly to be triggered at key points of the action.
Proximity Marketing:
A key part of the experience itself had a custom made stand that incorporated haptic technology and and hot and cold air blasts all timed perfectly to be trgigered at key point fo the action.
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Social:
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