Sky 4DVR
The Most Immersive Story Ever Told
Category: Experiential / IntegratedQuality storytelling is at the heart of everything Sky does. With Sky 4DVR, we opened a new chapter for the brand. A touring, multi-sensory experience where visitors explored surreal spaces that merged Sky’s biggest shows with everyday home life. White Walkers walked into your living room, F1 cars performed doughnuts around you in the kitchen, and there was more than a few jump scares thrown in for good measure.
Experience:
On entering the experience, guests would appear in a living room, Sky remote in hand. On the TV were two choices: Sport or Drama.
Choose Sport, and you were shrunk to an inch tall to dodge F1 cars and play mini-games on a kitchen counter. Choose Drama, and the room transformed into a frozen Game of Thrones world, with monsters closing in from every direction.
We didn’t want people to just watch a story we wanted them to live it. So we brought together the biggest range of immersive technologies ever assembled. From sensory underfloor haptics to directional audio to hot and cold air blasts so each person would face the full power of hyper immersion.
Proximity DOOH:
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