Human Library:
Unjudge Someone
Category: Strategy / PlatformAt the Human Library, you can sit down with someone who has volunteered to be an ‘open book,’ for a candid 30 minute conversation. Each human book is someone who has experienced prejudice or societal stigma, with titles such as ‘REFUGEE,’ ‘MUSLIM,’ TRANSGENDER,’ ‘HOMELESS,’ etc.
Supervillain created what has become The Human Library’s defining global platform and tagline. An unforgettable idea that encapsulates their mission succinctly and distinctly:
UNJUDGE SOMEONE.
The notion of ‘unjudging’ began with the truth that we all judge; it is not a flaw, but rather an evolutionary response wired into our brains. Rather than challenge this, we instead invite the public to take the next step - to sit down with someone who you might not understand, hear their story, ask questions, and ultimately unjudge them.
Strategy:
The concept of “unjudging’ someone has since made its way around the globe. It has been written about in Forbes Magazine, covered by CNN, featured in viral Upworthy clips, and tweeted about by celebs like Bella Hadid to Jamie Lee Curtis. It has been mentioned in halls of major corporations like Amazon and Paypal, and institutions such as the International Monetary Fund. Medical students at prestigious universities in the US and UK are being taught to ‘unjudge someone’ as part of their curriculum, and it continues to spread, having already made its way to 80+ countries.
