A little experiment:
Could we create something viral, spending no more than 15 minutes, and no money whatsoever?
As it turns out… yes, we could.
Whereas others had recently crowdfunded a campaign to bring a Foo Fighters concert to their city, we decided to crowdfund a NON concert.
Our #DontLetNickelback campaign raised money to keep Nickelback from ever playing in London again. And within a day... it went globally viral. Headlines ranged from BBC to Time Magazine to Rolling Stone to Mashable and on and on and on. All across the globe, media picked up our story. It trended internationally on Facebook.
