We set out to give Google a relevant voice in the global conversations surrounding the 2014 World Cup. How? By harnessing their most valuable asset - search data - and giving it back to the world in the form of bite-size, shareable stories. Each one offered a unique and fun glimpse into what the world really wanted to know during the tournament. And we did it live, in real time, right as the matches were happening. Our newsroom full of writers, editors, art directors, data analysts and more watched and worked through every single match to turn data into content. Google had never done anything like it, and it was a massive success.
SAMPLE SOCIAL CONTENT
CASE STUDY FILM
PRESS COVERAGE
The project gained huge coverage, from The Wall Street Journal to live coverage on Match Of The Day.
THE DOODLE
WRAP UP FILM
