Before the overly sweet lattes, wellness hashtags and £40 starter kits got involved, matcha was already doing just fine. Simple. Naturally incredible.

We stripped away the pretence and showed that all you need for a banging green brew is Pukka’s pure, ceremonial-grade matcha.

We developed the concept and delivered a flexible campaign toolkit for online and social, including films, stills and a series of AI-generated supporting assets, all designed to be adapted by global markets across a wide range of formats.