Heineken:
World’s Apart
Category: Integrated / Social / PRCould Heineken prove there’s more that unites us than divides us?
This social experiment/film was an inter-agency collaboration (originating with Publicis UK), which generated over 50 million social views and significant amounts of positive press for Heineken. In the weeks following the campaign there was a 7.3% increase in UK sales.
EXPERIENTIAL:
SESSIONS WITH
‘THE HUMAN LIBRARY’
In addition to ensuring the concept had maximum earned potential, we helped Heineken put their money where their mouth was - arranging a partnership with the Human Library. At our co-branded events, visitors could sit down and ‘read’ real life books with incredible backgrounds, all whilst enjoying a Heineken.
