The most aerodynamically
advanced car in the world.
As you drive the P1, its body responds to the aerodynamic conditions it’s in, literally changing its form to create the best possible drive. That shouldn’t be possible, but it is. So we created DesignedByAir.com to let the world know, featuring the car’s origin story told through an interactive, dark sci-fi tale.
CAR TEASE
The campaign kicked off with a film teasing the shape of the car. Giant LED boards, on motion control rigs, created a long exposure animation of the wind passing over the car’s body, tracing its form and giving a glimpse of the beast’s shape.
