GUITAR HERO. Metallica.
Prior to this ad, the brand had been running various spots featuring celebs re-enacting a famous scene from the Tom Cruise movie "Risky Business.
FOR A SAMPLE, WATCH THIS FIRST (NOT OUR AD)
Our task: Continue with the current campaign to promote the release of Guitar Hero Metallica.
So that's what we did. Sort of…
BURGER KING. King Ahorro.
When you get a burger AND a soda for just 2 Euros, you won't have any free hands...
BEST BUY. Superbowl Ad.
Best Buy had a groundbreaking new program which let you trade in your aging gadgets for the latest ones. So we enlisted an aging spokesman, then traded him in for the latest one, mid-ad.
LADBROKES. Oddsfather.
Ladbrokes wanted to be seen as THE authority on betting. They also wanted their spokesman, famously excitable Italian football commentator Tiziano Crudeli, to shout less, while focusing more on odds and offers. Our solution?
There was no question. Tiziano would become... The Oddsfather. The Ultimate Don of Betting. With football legend Chris Kamara as a sidekick. And a large, ever-present pet hedgehog. Because, you know, why not?
VOLKSWAGEN. Autobahn For All.
The Autobahn For All sales event meant that many people could afford a German Engineered car for the very first time. And when it's your first time, well...you tend to get a bit carried away.
